The Daily Dot reaches out to the online users, specifying them as the site's intended audience. The audience consists of twenty-three million viewers, all of which enjoy interacting with the internet as their favorite source for news reports. The Daily Dot consists of articles that attract all sorts of audience. The political stories and presidential informative articles captivate the attention of educated adults and wise students who find entertainment in knowing more about the high political figures of the US. Other articles consist of the daily family tragedies and loses, for the individuals who might be involved or simply find interest in investigating the most heard of crimes. This online site captivates the latest trends and recent movies that entertain the lives of millions. The Daily Dot does not only focus on a specific audience, it views different perspectives and writes to the entire online world, creating a higher chance of increasing the amount of the site's viewers.